The sign out front read ‘The Yellow Canary gift shop’….’cards for all occasions’. Inside the shop Clark walked over to engage the pair of women looking at candles. Claire spotted the mature woman with a nervous smile guessing her to be the owner. The same with so many independent businesses the internet had cut into sales the last decade or so. “You must be Helen….Hello I am Claire….you’ve a lovely shop here.” “Thanks Claire….darn email birthday cards…I wish people would realize a handwritten salutation on a birthday card is far more personal.” “Yes Helen I would add they have greater meaning too.” Leaning close she whispered as Helen listened. “Yes such a gentle soul I always thought he was a little different….how nice you’re bringing one into our fold the tent of femininity is wide and welcoming.” The two of them looked at Clark speaking with the customers as Claire continued. “….Uh-huh…I see Claire…how long before the hormones…ohhh ok…she’s going to look so adorable.” This time looking over Helen was the only one to glance at Clark. “That’s a pretty French braid….you don’t see that much these days…is it alright if I call him Melissa?” “Sure…I still need to get her sized out properly and we’ll need to have her blood work checked and I also need to find a trans-therapist…in the meantime she’s going to look emasculated in her outfits I choose.” “Well there is nothing wrong with a little emasculation….that’s how I kept my husband before he passed…..I’d love to help….I know the ladies at the beauty salon around the corner …I was thinking perhaps have his ears pierced....maybe introduce your darling to facials.” “That’s fine Helen whatever you think will bring him further along…..Linda a friend of mine has a company she is working with putting a new line of products out…you might like to sell them. ” “Ok Claire….oops... let me lose this call.” Claire waved Melissa over. “Darling slip your skinny jeans down for the moment.” Helen looked on to see the pretty violet-colored panties with white polka dots behind the sheer tights. “See there Helen…Melissa has a lovely chastity piece on.” Clark felt a blush rising to his cheeks. “Oh what cute panties….I see Claire... the little bits are all nice and secure…..let’s pull your slacks back up dear….I’ve seen what I need to see.” Claire turned to Clark. “Now you obey Ms. Helen…..be a good gurl ….kiss my cheek and run along I’ll pick you up later…go sell your little birthday and anniversary cards and knick-knacks.” After Claire left Helen noticed the necklace’s chain hidden below the lightweight cable-knit sweater with a crew-neck. Seconds later she lifted it out straightening the piece of jewelry “There….it feels nice…your sweater…such a lovely pattern to it.” “Yes Ms. Helen it’s so soft.” “Now everyone can see your name Melissa….there will be no hiding things….I’ve always supported the LGBTQ community.” She’d been brought on by Cogent Research for her analysis and advice. Linda Redgrave had a sixth sense about identifying business trends and likely consumer habits. Within a year she was one of the owners with the stock options, title and salary to prove it. By her way of thinking the writing had been on the wall for some time.….the western countries were moving into the age of feminine enlightenment and the empowerment of women. The facts were there and increasing as the months and years went by. Linda knew them so well she could go over them verbatim in her head. More women than males were in law and medical school. In Canada 73% of young doctors are female. The conference room in their penthouse office had a collection of business women inside. All but 3 of the 12 seats were taken as the effeminate male secretary laid out the bagels and cups for the coffee he’d made. Confident, intelligent beautiful and assertive Linda began her presentation. “BMO wealth Institute stated the fact: women now control the majority of US wealth. The national head of banking…a woman I would add… from the private bank area declared ‘Women have overtaken males and now control over 50% of all US wealth with the figure only increasing in the years ahead.” Claire thought of ‘the golden rule’ …’she who has the gold makes the rules’. “The weakening sex….millennial males are 20% weaker than males 30 years ago. The 97-pound weakling is not an aberration but a reality. A noted doctor said ‘I think we are going through a major shift in our civilization: men are becoming more feminine, sensitive and appearing weak as women take charge and dominate’.” “The traditional household is vanishing and with it the male breadwinner. For the first time in history women are marrying ‘down’ meaning wedding males with worse prospects then they have….we have a new woman the alpha-female spouse…a woman who makes more money than her husband or boyfriend. Women are occupying positions of power previously closed off from them. For 1,000’s of years men held power yet in 40 short years by that standard women’s ascendence is happening at a dizzying rate.” “Surveys reveal women are now seen as more competent than males….. Perhaps the elephant in the room no one chooses to talk about…on Pornhub the term ‘Femdom’ is in the top ten of searches….what it tells us is that males are seeking it out wishing to be dominated as their roles in society continue to be less important and change if not diminish.” “There is a new Female Order…for the first time ever young women are into their 20’s with more achievements, education, property and ambition than males of the same age group. 13 of 15 growth areas in business have women controlling the fields.” The Ad campaign would be called ‘The Future is Female’. The 5 women from the Henshaw account sat there listening while glancing at the booklet in front of them. Aware it was her company Linda focused her attention on Lydia Henshaw who was the ultimate decision-maker. “Google trends showed web searches for the term ‘the future is female’ has skyrocketed in the last 5 years. In a reversal of traditional outdated gender roles, young women now surpass young males in the importance they place on having a high-paying career. Pew Research identifies 66% of women rate it highest on their list life-priorities.” As she spoke she saw all members of the Henshaw Group looked at the pie-charts on the document in front of them. “The battle of the sexes… in some way it’s over....think of how common it is to hear males are transitioning…there is a new underclass of men with women on top.” Linda could sense it seeing the group of business women smile a couple of the younger alpha-females applauding on the comment she remained quiet milking it for what it was worth. “We’re headed for a country in which millions of young males live with their parents and work menial jobs with few or no benefits compared to women who are more highly educated….and professionally engaged likely expected to support under-employed male spouses…..” Contented she held their attention Claire paused taking a drink of water. Taking a sip she thought of Jason….it dawned on her how the statement she’d just made fit the description of the 27 year-old male now living out of her basement. “Put another way …every women needs a housewife….she can’t be expected to be the breadwinner and still retain the old patriarchal thinking of being the domesticated one cleaning the home in the marriage….that role will fall to that of her emasculated spouse…the term emasculation is accurate because males have been raised to think that cleaning a home is ‘womans-work’.... ergo if they are doing it then they aren’t real men….let’s take a pause…anyone need to use the washroom? ….when we resume I have a short video commercial I’d like to show.” Lydia was impressed by the facts laid out by Linda and said so. A break in the presentation 3 of the women left to run to the loo. “I think the timing is right Linda…if anything what you have said speaks to how society and males as a whole are becoming ‘quite feminized’. “I agree Lydia…with your line of products coming out the advertising commercials will go across a broad spectrum of platforms….Tik-Tok….Instagram….Snapchat…You-tube…Onlyfans….Facebook and others will create wide exposure…..excuse me for a moment I need to make a call.” Linda stepped out into the hallway to give a phone call home. The moment her new tenant Jason Smith picked it up she demonstrated her authority. “Hello Jason…are you behaving yourself?” “Yes Ms. Linda…I really appreciate you letting me be here Ma’am.” “Fine…we’ll discuss things tomorrow morning…I’ll be home late tonight… busy with clients for dinner after my meeting…I don’t want you just sitting around you’ll need to pitch in and help with some chores…I was speaking with a friend about a job concerning programming based on your computer skills.” “Yes Ma,am” “Ok I have to get back to my presentation…take out the garbage.” With the room filling back up Linda dimmed the lights as she spoke. “Here is the main commercial we’ll use...let's hold any Q an A for afterwards.” Against a sky-blue background the universal ‘Peace’ symbol came on the HD-TV screen. Linda spoke briefly as the others watched. “I want to call the Ad campaign... ‘Chasity Peace’. The commercial began with peace-symbol emblazoned across the screen before it started to morph into a new shape. Gradually the lines reformed turning the peace sign into that of a woman’s sex symbol with a raised fist of a female in the middle. A woman in a feminine-cut business suit and 'killer' heels appeared. She held silent for a few seconds as though wanting her outfit to make an impression before speaking. Her hand lifted to show the latest generation chastity cage. “Are you woman enough to demand it….are you male enough to accept it….are you T-girl enough to need it….throughout the ages chastity has proven itself to be a valuable tool in creating harmony in a relationship…the time has come for a woman to control the libido of her partner….leading him in the direction of her choosing….along with anal-plugs, phallus-strap-on’s and queening chairs from the Henshaw Group… todays women can demonstrate their place as the loving female authority figure in their female led relationships or marriages.” Lydia Henshaw paused momentarily before standing up. “I like it Linda…very well done…our line of products will be rolled out in an economy of scales from big-box stores to the small independent shop keepers.” The drive home after the follow-up dinner had Linda tired yet contented. The clients were happy with the multi-media-program the talented executive had created. The revenue from the series of commercials would add a tidy sum to the bottom-line of Linda’s company Cogent Research. The I-phone in one hand tossing the car keys on the island counter in the kitchen she noticed the door to the basement was left open. Downstairs the bright light of the PC monitor drew her attention only to find her new tenant Jason slumped in the chair nearby. Earbuds in place whatever he’d been listening to now had him asleep. “Mistress Ruby Raven…hypno-domme…..Hmmmmm….come into my lair little one said the spider to the fly.” Taking it in Linda quickly surmised what Jason had been doing. In just his underwear a slim 145 pounds complimenting his 5’ 7” in height eyes closed his subconscious mind was repeating the hypnotic script over and over in his brain. Her phone out she took a picture of the website letting its audio remain on ‘loop’. It had happened harmlessly…after Linda mentioned the programming-job that may be available. Typing in the word ‘programming’ Jason saw an array of selections on google. He found himself drawn to the sexual allure of Mistress Ruby Raven and her site. ‘The finest hypno-domme out there….do my ‘mind-melt’ programming and put yourself on the path to a new more feminine life you were destined to live.’….the homepage of the Mistress was filled with enticing images of the big-breasted dominatrix. Linda looked out her office window before hearing the woman answer the phone. The first few minutes or so spent talking on them pleasantries aside the two found themselves hitting it off as Ruby went into greater detail. “It takes 21 days to form a habit Linda.….let’s remember motivation gets you started and habit keeps it going….” “Interesting Ruby….well he did search you out so that can only mean he wants what you have to offer.” “My hypno-programs are designed to make their way to ‘the seat of the will’ of the listener and with it their ‘call to action’.” “So if I have it right…they blow away old beliefs like a blow-torch to butter…and replace them with new ones.” “Yes…in this case…shall we call him your protégé …he expressed an interest in feminization and submission to a dominant woman and females as a whole….seems to me you can easily be that ‘Domina’ in his life.” “As you pointed out Mistress Ruby he did express a strong desire….I mean I’m 44 years old to his 27 …goodness knows being the business-woman I am I could use help around the home every day.” “They call that kind of woman a ‘cougar’….men have always sought after younger types for their innocence…. no reason a woman can’t do the same thing….you did say you’re an ardent feminist Linda.” “Very much so Ruby …you too I take it….I like the sound of that... ‘Cougar’…an alpha-woman on the prowl….. how nice it would be to have a someone pretty bathe and cloth me… perhaps do my makeup and hair while I view the latest of the financial markets around the world….you and I know money never sleeps.” “Me….I’m most definitely a feminist …by my way of thinking bringing a male to experience the benefits of a becoming a domesticated if not submissive t-girl is changing his life for the better…..powerful….potent…I can make it a personal script….he’ll come to look on you as a loving female authority figure that needs to be obeyed…. as you lead him to the shores of the Lady pond….here’s what I propose we do…” Off the call the thought ran across her mind…’I better go buy some new lingerie…..something very pretty…something very feminine…..something designed to entice and ensnare as only a woman can do.” End of part 2 ….